Guideline 4.2.2 - Design - Minimum Functionality
Apple finds that your application is too similar to your site or is not app friendly enought.
- Use a mobile optimized theme (like WPMobile.App or some examples on codecanyon)
- Think your app for a mobile user. If a page isn't ideal for the app, create a new page just for the app.
- Be sure to remove any unnecessary page and block on the page. Be as light as possible.
App Store Connect
- Remove all links pointing to your website
- Use a social network page instead of your website as support url
- Be sure that all the screenshot display the last version of your app theme (use this tool to get new screenshot)
- See this guide for more informations about the publication process